Fashion Is Hard-Coded in Humans, Will Technology Alter It?
Fashion has been an inseparable part of humanity for the past 170,000 years, ever since the first person decided to cover up parts of their body. Nowadays, the fashion industry is home to thousands of companies actively pushing the boundaries of what we can wear and how to style specific clothing.
Technology and fashion go hand in hand, but we’re not discussing developing various synthetic materials here. Rather, projects such as Fashion League have made it possible to solve ongoing problems of the fashion industry while having a blast at the same time.
One of the main issues of the fashion industry prior to the internet was access to brands’ full range. People around the world only had a limited choice of clothing items in their local shops and malls, which was often insufficient, especially in small towns.
The internet has revolutionized how we shop for clothes, introducing various eCommerce platforms. As a result, consumers didn’t have to go to malls and shops to create a perfect outfit. Many gained access to foreign fashion and were able to order garments from every part of the world. Fashion brands launched comprehensive online shops with varying degrees of success. One of the most prominent online stores at the moment is Shein, which has a well-optimized website, along with popular fashion items.
Yet, this created a whole new problem: trying clothes. Essentially, how it works at the moment is that you order something and then return it to the shop you purchased it from, which could be thousands of miles away, provided they have such a return policy. Luckily, technology is here to save the day.
Fashion in the Decentralized World
Another step in the path of upgrading the fashion industry is making it possible for people to interact with fashion more effectively and conveniently. Projects such as LUKSO are already working on improving the transparency of the supply chain in the industry, making the entire process clearer to the end user. With all steps visible and on the blockchain, it would be possible to see, for instance, if the goods were damaged during transport and at what stage.
Fashion League is another project that has taken a bold step toward upgrading the fashion industry. It allows brands to display their products creatively by allowing in-game fashion for avatars. As a result, users will be able to use their characters to try out different pieces of clothing, and brands will have a chance to sell their items and even track in-depth analytics. This is a fun-first platform, meaning it’s mainly targeted at people seeking entertainment, but it still provides a gateway to the untrodden territory.
Final Thoughts: Fashion Is Here to Stay
No, technology won’t radically alter the way we perceive fashion. Clothing will always be part of our identity, and we’ll continue to strive to clench our thirst for aesthetics with what we wear. However, technology can help us skip many steps plaguing the fashion industry from the beginning. It’s something that has been bothering the human race for centuries: which pieces of clothing are the best fit for us? With new projects, such as Fashion League, we open up a new set of answers to this question.